Voltran
Voltran
Voltran
Voltran
Voltran
Voltran
Personalizing the Onboarding Experience for Voltran
Personalizing the Onboarding Experience for Voltran
Personalizing the Onboarding Experience for Voltran
Personalizing the Onboarding Experience for Voltran
Personalizing the Onboarding Experience for Voltran
Personalizing the Onboarding Experience for Voltran
2 Months
Timeline
Product Designer
Role
2 Months
Timeline
Product Designer
Role
Introduction
Introduction
In the competitive landscape of educational apps, personalization is key to driving user engagement and retention. This case study explores the redesign of the onboarding process for Voltran, a mobile app designed to help students excel in their studies. The existing onboarding process was generic and failed to cater to the diverse needs of Voltran’s users, leading to significant drop-off rates and low engagement, as revealed by a detailed retention analysis.
This project focused on using retention data to craft a more personalized onboarding experience, ensuring that each user’s journey was tailored to their academic level and goals.
In the competitive landscape of educational apps, personalization is key to driving user engagement and retention. This case study explores the redesign of the onboarding process for Voltran, a mobile app designed to help students excel in their studies. The existing onboarding process was generic and failed to cater to the diverse needs of Voltran’s users, leading to significant drop-off rates and low engagement, as revealed by a detailed retention analysis.
This project focused on using retention data to craft a more personalized onboarding experience, ensuring that each user’s journey was tailored to their academic level and goals.
The Challenge
The Challenge
Voltran’s original onboarding process, shown above, adopted a one-size-fits-all approach. Regardless of a user's academic background, every user was greeted with the same screens and information. The retention analysis highlighted several critical issues:
Voltran’s original onboarding process, shown above, adopted a one-size-fits-all approach. Regardless of a user's academic background, every user was greeted with the same screens and information. The retention analysis highlighted several critical issues:
Retention
Retention
80% of users churned after Day 0, meaning they abandoned the app after their first session.
80% of users churned after Day 0, meaning they abandoned the app after their first session.
Low Content Start Rate
Low Content Start Rate
Although 88% of users viewed the login/signup screen, only 62% completed the sign-up process, and just 42% went on to start content. These users don't see the actual value of the app.
Although 88% of users viewed the login/signup screen, only 62% completed the sign-up process, and just 42% went on to start content. These users don't see the actual value of the app.
Low Engagement Post-Onboarding
Low Engagement Post-Onboarding
Despite completing a room being an event that leads to considerable retention among users, only 11% of new users starts the studying session.
Despite completing a room being an event that leads to considerable retention among users, only 11% of new users starts the studying session.
These findings indicated that the onboarding process was not effectively engaging users or guiding them towards meaningful interaction with the app’s content, leading to high churn rates and low retention.
These findings indicated that the onboarding process was not effectively engaging users or guiding them towards meaningful interaction with the app’s content, leading to high churn rates and low retention.
Project Goals
Project Goals
1
Reduce Churn
Improve Day 1 retention by creating a more engaging and relevant onboarding experience.
1
Reduce Churn
Improve Day 1 retention by creating a more engaging and relevant onboarding experience.
1
Reduce Churn
Improve Day 1 retention by creating a more engaging and relevant onboarding experience.
2
Increase Onboarding Completion
Encourage users to complete the sign-up process and start using the app by making the onboarding process more personalized.
2
Increase Onboarding Completion
Encourage users to complete the sign-up process and start using the app by making the onboarding process more personalized.
2
Increase Onboarding Completion
Encourage users to complete the sign-up process and start using the app by making the onboarding process more personalized.
3
Boost Engagement
Increase the percentage of users joining rooms and interacting with the app’s content, thereby improving long-term retention.
3
Boost Engagement
Increase the percentage of users joining rooms and interacting with the app’s content, thereby improving long-term retention.
3
Boost Engagement
Increase the percentage of users joining rooms and interacting with the app’s content, thereby improving long-term retention.
The Redesigned Onboarding Experience
The Redesigned Onboarding Experience
The redesigned onboarding process was crafted to address the specific pain points highlighted in the retention data. Below is a detailed breakdown of the new onboarding flow, along with the corresponding visuals:
The redesigned onboarding process was crafted to address the specific pain points highlighted in the retention data. Below is a detailed breakdown of the new onboarding flow, along with the corresponding visuals:
Personalized Welcome and Introduction
Personalized Welcome and Introduction
The onboarding begins with a welcoming screen that introduces users to Voltran’s key benefits, emphasizing the personalized journey they are about to embark on. This sets a positive tone and immediately differentiates the experience from a generic onboarding flow.
The onboarding begins with a welcoming screen that introduces users to Voltran’s key benefits, emphasizing the personalized journey they are about to embark on. This sets a positive tone and immediately differentiates the experience from a generic onboarding flow.
Collecting User Data
Collecting User Data
Users are asked to provide their current academic grade and field of study. This step is crucial in customizing the content they will see later. By collecting this information upfront, we ensure that the user experience is tailored from the very beginning.
Users are asked to provide their current academic grade and field of study. This step is crucial in customizing the content they will see later. By collecting this information upfront, we ensure that the user experience is tailored from the very beginning.
Understanding User Goals
Understanding User Goals
Users are guided to specify their academic goals, such as whether they need comprehensive preparation across all subjects or focus on specific areas. This helps to further tailor the content and study plan to the user’s needs.
Users are guided to specify their academic goals, such as whether they need comprehensive preparation across all subjects or focus on specific areas. This helps to further tailor the content and study plan to the user’s needs.
Tailored Course Selection
Tailored Course Selection
Based on the information provided, users are presented with a selection of courses relevant to their goals. This personalization directly addresses the issue of low engagement by ensuring that users are immediately connected with content that matters to them.
Based on the information provided, users are presented with a selection of courses relevant to their goals. This personalization directly addresses the issue of low engagement by ensuring that users are immediately connected with content that matters to them.
Level Assessment and Content Customization
Level Assessment and Content Customization
Users take a short assessment to gauge their proficiency in selected subjects. The app then customizes the study plan and content to align with the user’s academic level, ensuring that the material is neither too easy nor too challenging. This step is critical in preventing the high drop-off rates seen previously.
Users take a short assessment to gauge their proficiency in selected subjects. The app then customizes the study plan and content to align with the user’s academic level, ensuring that the material is neither too easy nor too challenging. This step is critical in preventing the high drop-off rates seen previously.
Personalized Study Plan & Gamification
Personalized Study Plan & Gamification
Once the assessment is complete, users receive a personalized study plan that aligns with their goals and academic level. This study plan serves as a roadmap, guiding users through their educational journey in a structured and engaging manner.
The redesigned onboarding includes features like streak tracking and XP rewards, encouraging users to return to the app regularly. Additionally, users are prompted to join rooms—a key engagement activity that correlates with higher retention. By making these features part of the onboarding process, the app fosters a sense of achievement and community early on.
Once the assessment is complete, users receive a personalized study plan that aligns with their goals and academic level. This study plan serves as a roadmap, guiding users through their educational journey in a structured and engaging manner.
The redesigned onboarding includes features like streak tracking and XP rewards, encouraging users to return to the app regularly. Additionally, users are prompted to join rooms—a key engagement activity that correlates with higher retention. By making these features part of the onboarding process, the app fosters a sense of achievement and community early on.
Results
Results
The redesigned onboarding process led to substantial improvements in key metrics
The redesigned onboarding process led to substantial improvements in key metrics
Improved Day 1 Retention
Improved Day 1 Retention
The percentage of users who returned to the app after the first session increased from 20% to 45%, indicating a significant reduction in initial churn
The percentage of users who returned to the app after the first session increased from 20% to 45%, indicating a significant reduction in initial churn
Higher Onboarding Completion Rates
Higher Onboarding Completion Rates
Sign-up Completion: The percentage of users who completed the sign-up process rose from 62% to 85%, a notable increase of 23%.
Content Start Rate: The proportion of users who began engaging with content after sign-up improved from 42.7% to 70%, reflecting a 27.3% increase.
Sign-up Completion: The percentage of users who completed the sign-up process rose from 62% to 85%, a notable increase of 23%.
Content Start Rate: The proportion of users who began engaging with content after sign-up improved from 42.7% to 70%, reflecting a 27.3% increase.
Increased Engagement
Increased Engagement
Room Participation: The percentage of users who joined a room increased from 11% to 35%, showcasing a substantial improvement in user engagement with core app features.
Assessment Participation: After introducing the level assessment in the onboarding, 75% of new users completed the assessment, ensuring they received a tailored study plan that matched their academic level.
Room Participation: The percentage of users who joined a room increased from 11% to 35%, showcasing a substantial improvement in user engagement with core app features.
Assessment Participation: After introducing the level assessment in the onboarding, 75% of new users completed the assessment, ensuring they received a tailored study plan that matched their academic level.
Wrapping It Up
Wrapping It Up
These improvements highlight the success of the redesign in creating a more engaging, personalized onboarding experience that directly addressed the app’s retention challenges. The use of data-driven design choices allowed Voltran to significantly enhance user satisfaction and long-term retention.
These improvements highlight the success of the redesign in creating a more engaging, personalized onboarding experience that directly addressed the app’s retention challenges. The use of data-driven design choices allowed Voltran to significantly enhance user satisfaction and long-term retention.
